Legacy Exchange
AD CREATION |
Legacy Exchange is a conceptual fintech startup designed to help millennials+ take control of their financial future. By combining education, guidance, and modern digital tools, the brand empowers users to save, invest and build wealth with confidence.
A passion project with the goal to develop a conceptual banking brand aimed at young people, focused on helping them achieve their financial goals. The project includes brand strategy, visual identity, logo design and digital touchpoints.
Brand strategy & positioning
Visual identity & design system
Logo & brand mark development
Typography & colour palette
Brand guidelines & usage rules
Digital brand assets (social, web, email templates)
Illustrations & iconography
Marketing and campaign collateral
Presentation decks for launch and stakeholders
