Legacy Exchange

BRANDING |

VISUAL IDENTITY |

AD CREATION |

Legacy Exchange is a conceptual AI fintech startup designed to help millennials+ take control of their financial future. By combining education, guidance, and modern digital tools, the brand empowers users to save, invest and build wealth with confidence.

PROJECT BRIEF

A passion project with the goal to develop a conceptual banking brand aimed at young people, focused on helping them achieve their financial goals. The project includes brand strategy, visual identity, logo design and digital touchpoints.

PROJECT BRIEF

A passion project with the goal to develop a conceptual banking brand aimed at young people, focused on helping them achieve their financial goals. The project includes brand strategy, visual identity, logo design and digital touchpoints.

PROJECT BRIEF

A passion project with the goal to develop a conceptual banking brand aimed at young people, focused on helping them achieve their financial goals. The project includes brand strategy, visual identity, logo design and digital touchpoints.

Legacy Exchange Ad 1

Legacy Exchange Ad 1

Legacy Exchange Ad 1

Legacy Exchange Ad 2

Legacy Exchange Ad 2

Legacy Exchange Ad 2

PROJECT DELIVERABLES

Brand strategy & positioning
Visual identity & design system
Logo & brand mark development
Typography & colour palette
Brand guidelines & usage rules
Digital brand assets (social, web, email templates)
Illustrations & iconography
Marketing and campaign collateral
Presentation decks for launch and stakeholders

PROJECT DELIVERABLES

Brand strategy & positioning
Visual identity & design system
Logo & brand mark development
Typography & colour palette
Brand guidelines & usage rules
Digital brand assets (social, web, email templates)
Illustrations & iconography
Marketing and campaign collateral
Presentation decks for launch and stakeholders

PROJECT DELIVERABLES

Brand strategy & positioning
Visual identity & design system
Logo & brand mark development
Typography & colour palette
Brand guidelines & usage rules
Digital brand assets (social, web, email templates)
Illustrations & iconography
Marketing and campaign collateral
Presentation decks for launch and stakeholders

Legacy Exchange Product

Legacy Exchange Product

Legacy Exchange Ad 3

Legacy Exchange Ad 3

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